We are thrilled to welcome UK Entrepreneur and founder of Cater to Your Senses: Sian Sian Nelson-Baah to the spotlight this evening.
Sian is a 27 year old, happily married baker, born and raised in London, U.K.
My business is "Cater to Your Senses" I make bespoke baked goods and other sweet treats. I say my products are bespoke because I only bake to order, every order is less than 24 hours old when it's collected or delivered and I also cater to food allergies and intolerances.
I do not use any artificial preservatives, colours or flavourings in my original recipes, and where possible I use organic, fairtrade and seasonal ingredients.
I started this business because, I've always made cakes and desserts for friend's and family's celebrations and often at parties and gatherings people would ask where the cake was from and where could they buy one? I used to make all of these cakes for free but as I received more and more referrals, I realised that I was spending A LOT of time (and money) doing cakes for people, it was ok doing them for family but I was increasingly making cakes for people who were not related to me.
Many family members suggested I start charging for cakes but I used to say who would pay for a home made cake from me when they could go to a Supermarket and get a cheaper one? Everyone used to say my cakes were better than the ones in the supermarket (and without being big headed, it's true they are.) So I started charging people for cakes, at first I was almost apologetic about charging people but they were happy to pay for my cakes, they could see and taste the love and attention I put into every order and the quality of the ingredients I use.
After about a year and with much encouragement from my husband I decided to get serious, print some business cards and do it properly, then "Cater to Your Senses" was born, I decided on this name because I believe my products are a delight to all your senses, fair enough they don't really make a sound but the sounds of people enjoying and munching on my cakes is a delight to me.
The best bits about running my own business are that, I'm my own boss, I set my own hours and control all aspects of my business, It gives me the freedom I could not have by working for someone else. Keeping my own hours means I do not have to rush and I can take my time to complete each delicious creation.
The worst parts about running my own business are that, I'm responsible for everything, so as much as I love being in control, I can't control EVERYTHING, if there's traffic, or any cake disasters it's my fault and it's up to me to put it right. In addition there's no sick pay or holiday pay, if I don't work I don't get paid it's simple and the times that most people are chilling and relaxing with their loved ones (Easter, Valentine's, New Year, Christmas etc) I'm working and at my busiest, but I'm not really complaining because I enjoy what I do so much.
You can find me at:
twitter: @ SianTheBaker
sianthenaturalhairedbaker. wordpress.comPhone: 07965591784.
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